Using the Jabber Extensible Communications Platform™ (Jabber XCP™), subscribers who have opted in to the program receive real-time fares, rates, and package deals. Airlines and hotels have agreed to pay a premium to reach self-selected consumers with highly targeted promotions. When a seat becomes available for a flight to London at a deep discount, select individuals are notified via instant message (IM), Short Message Service (SMS), or email. Tickets are purchased directly via IM or a click-to-call reservation hotline.

The benefit to subscribers is actionable information they want to receive. For marketers, targeted offers to a receptive and responsive audience. For service providers, a premium service for which consumers and advertisers realize immediate value.