New information streams into chat rooms from Really Simple Syndication (RSS) feeds, analyst ratings, and employee communications. Programmable software agents are triggered by user- and administrator-defined events such as keywords, prohibited phrases, message headers, and other information. An analyst issues a ‘buy’ recommendation and Jabber’s presence platform publishes the message to a chat room. A software agent recognizes the message as having value and re-routes it in real time to interested traders.

The return on investment—more informed trades from better information distributed faster and more accurately than their competitors.