Online content distribution represents the fastest growing data services revenue opportunity for communication providers. Today, most content services blindly push data to a user’s email or other repository, or require the consumer to take the initiative to find and pull the content. Since the most important content is usually time and place sensitive, these distribution methods are lacking in their ability to leverage the time value of information. What if your content providers, merchants, and customers could proactively push information to their subscribers whenever and wherever they were most available to receive it?

InfoBroker from Jabber, Inc. is a publish-and-subscribe (pub/sub) framework that enables instant content delivery by using the presence and availability of subscribers to determine how and when content should be distributed. It also provides powerful tools for authorizing and managing subscriptions. With InfoBroker, you can put the power of presence into the hands of your content providers, your advertisers, and your customers for distributing everything from ring tones to sale specials to photo album updates. This translates into more value and convenience for the consumer, higher distribution volume for the content provider, and more intimate customer access for the advertiser. Examples of InfoBroker in action include:

• Turn Your Customers into Content Providers. Your end users become publishers as they are able to “share the moment” by making private content such as photo album updates, music lists, mood, and location available to their personal contacts. Personal and exclusive content publication leads to social networking that creates a viral increase in interpersonal communications and network traffic.

• Merchants Have a Personalized Channel to Their Customers. Subscribers can choose to let their favorite retailers and venues inform them in real time of sales, events, or status of auction bids. Subscriptions can be tied to time, location, search, and preference enabling the customer to have unprecedented access to local restaurants, entertainment, events, and services. Ultimately, driving new advertising and directory service revenue opportunities for providers.

• Content Publishers Have a Real-time Channel for Notification and/or Delivery. Distribute new or updated content such as music, tickets, videos, news/sports, and blogs to subscribers in real time and based on preferences tied to their availability and current capabilities. InfoBroker provides a new and improved paradigm for catalyzing convenient and timely end user consumption of digital content.